There was mounting pressure on Adidas as brands cut ties with Kanye West. Balenciaga and Vogue have publicly cut ties, including the talent agency CAA dropping Kanye as a client.
West has made shocking public statements in recent weeks, which triggered the relationship shift with brands and mounting pressure on Adidas after West said during his now infamous diatribe, “I can say antisemitic s***, and Adidas cannot drop me.”
Adidas finally announced the partnership with West was over, which got many wondering why it took so long. The economics of severing the relationship was going to be painful, and the company has said it expects to take a loss of about $252 million U.S. before the end of the year due to the “high seasonality” of the fourth quarter. Now we know.